Japan Vietnam Festival in HCMC 2019

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1. Survey for Japan Festival in HCMC 2019 2. Research Design Panel source: INTAGE Mobile Panel Target: Ho Chi Minh city, from 18-year-old Recruitment stage: 300 people…
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  • 1. Survey for Japan Festival in HCMC 2019
  • 2. Research Design Panel source: INTAGE Mobile Panel Target: Ho Chi Minh city, from 18-year-old Recruitment stage: 300 people (Male 136 people, Female 164 people) Evaluation stage: 68 people (Male 32 people, Female 36 people) Area: Ho Chi Minh city Research timing: Recruitment: 15th – 18th Jan – Evaluation: 21st - 24th Jan
  • 3. Recruitment Stage (Pictures from respondents)
  • 4. I'm aware and have joined 35% I'm aware but have not joined 54% I'm not aware 11% S6 Are you aware of the Japan Vietnam Festival held annually in HCMC? 59.6 81.3 48.3 42.4 52.2 59.2 84.2 44.7 38.2 52.6 64.9 83.0 55.3 48.9 54.3 42.3 73.1 30.8 30.8 46.2 57.1 57.1 57.1 42.9 42.9 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 Advertisement (on TV, newspaper, magazine...) Social media (Facebook, Twitter, Instagram...) Japan Vietnam Festival website Poster, flyers... Family, friends, relatives introduce Other TOTAL 18 - 25 26 - 35 36 - 45 Trên 45 S8 From which sources did you know about the Japan Vietnam Festival? Q: Awareness/ Experience (N=300) Q: Awareness sources (N=300) The majority says [I’m aware] Awareness rate: 89% Have joined before: 35% Majority of youth know from SNS SNS: 81% Advertisement: 60%
  • 5. S9 Please tell us your interest level toward the Japan Vietnam festival 48.7 41.3 9.3 0.7 44.9 44.1 9.6 1.5 51.8 39.0 9.1 0.0 10.0 20.0 30.0 40.0 50.0 60.0 Very interested Quite interested Neutral Not quite interested Totally not interested TOTAL Male Female 44.0 44.0 11.0 1.0 39.7 49.3 9.6 1.5 47.6 39.6 12.2 0.6 0.0 10.0 20.0 30.0 40.0 50.0 60.0 Definitely join May join May be, may be not May not join Definitely not join TOTAL Male Female S10 Do you want to join the Japan Vietnam festival this year? Q: Interest level (N=300) Q: Joining intention level (N=300) More than half Female says [Very interested] Interest rate (total): 90% Very interested (female): 52% Nearly half female says [Definitely join] Will join (total): 88% Definitely join (female): 48%
  • 6. Evaluation stage Pictures from respondents
  • 7. 27.9 27.9 35.3 8.8 21.9 28.1 40.6 9.4 33.3 27.8 30.6 8.3 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 Yes, I joined on both days Yes, I joined on the 19th Yes, I joined on the 20th No, I did not join Total Male Female 24.2 8.1 32.3 35.5 31.0 6.9 27.6 34.5 18.2 9.1 36.4 36.4 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 Morning - from 10:00 to 11:59 Noon - from 12:00 to 13:59 Afternoon - from 14:00 to 16:59 Evening - from 17:00 to 20:00 TOTAL Male Female Q2 Did your join the Japan Vietnam festival in 19 and 20 of January 2019? Q4 What time did you arrive at the festival? Q: Participation rate (N=68) Most people who answered [will join] actually joined the festival Participation rate: 88%, Join on both days: 28% (Male: 20th only, Female participation on both days is high) Q: Participation time (N=62) Top result is Evening time Evening: 36% (Male: Evening & morning, Female: Afternoon & Evening)
  • 8. 27.4 43.5 3.2 12.9 24.2 27.6 37.9 3.4 13.8 31.0 27.3 48.5 3.0 12.1 18.2 0.0 10.0 20.0 30.0 40.0 50.0 60.0 Family Friends Colleague Lover Alone TOTAL Male Female 16.1 21.0 35.5 17.7 6.5 1.6 1.6 13.8 24.1 37.9 17.2 3.4 3.4 0.0 18.2 18.2 33.3 18.2 9.1 0.0 3.0 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 Below 1 hour 1 hour 2 hour 3 hour 4 hour 5 hour Over 5 hour TOTAL Male Female Q5 How long did you stay at the festival? Q6 Who did you go to the festival with? Q: Stay duration (N=62) [2 hours] is the top choice 2 hours: 36% (Male: relatively long, Female: relatively short) Q: Companion (N=62) Half of the people say [Friends] With friends: 44% (A lot of Male say they go [Alone])
  • 9. 43.5 47.8 36.7 50.0 66.7 53.2 52.2 60.0 50.0 3.2 3.3 33.3 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0 TOTAL 18 - 25 26 - 35 36 - 45 Over 45 Very like Like Neutral Not really like Definitely not like 43.5 44.8 42.4 53.2 51.7 54.5 3.2 3.4 3.0 0.0 10.0 20.0 30.0 40.0 50.0 60.0 TOTAL Male Female Very like Like Neutral Not really like Definitely not like Q7 Your overall liking to the festival? Q: Satisfaction level (N=62) Majority of participants is [Satisfied] Total satisfaction rate: 97% (By age, very few people from 26-35 age say [Very satisfied])
  • 10. 19.4 43.5 8.1 50.0 33.9 82.3 19.421.7 30.4 8.7 43.5 39.1 78.3 21.723.3 46.7 6.7 53.3 26.7 86.7 20.0 66.7 16.7 66.7 33.3 66.7 16.7 66.7 33.3 66.7 100.0 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0 ZoneA J- industries ZoneB Travelling commercials ZoneC Lotus group ZoneD Oishi market ZoneE Favorite characters ZoneF Food zone ZoneG J&V relationship TOTAL 18 - 25 26 - 35 36 - 45 Over 45 19.4 43.5 8.1 50.0 33.9 82.3 19.420.7 37.9 13.8 44.8 27.6 82.8 20.7 18.2 48.5 3.0 54.5 39.4 81.8 18.2 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 ZoneA J- industries ZoneB Travelling commercials ZoneC Lotus group ZoneD Oishi market ZoneE Favorite characters ZoneF Food zone ZoneG J&V relationship TOTAL Male Female Q8 Please select the zones which you liked the most (up to 3 choices) Q: Interested zones (N=62) Most of the people choose [Food Zone] Food: 82%, Oishi market: 50% (Most of the people interested in Lotus Group are - Male/36-45 age)
  • 11. 24.2 40.3 30.6 4.8 17.2 41.4 31.0 10.3 30.3 39.4 30.3 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 Very interested Interested Neutral Not interested Definitely not interested I did not see Matsumoto Kiyoshi booth TOTAL Male Female 24.2 40.3 30.6 4.8 30.4 34.8 30.4 4.3 23.3 36.7 36.7 3.3 16.7 83.3 0.0 33.3 33.3 33.3 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 Very interested Interested Neutral Not interested Definitely not interested I did not see Matsumoto Kiyoshi booth TOTAL 18 - 25 26 - 35 36 - 45 Over 45 Q9 Were you interested in the Matsumoto Kiyoshi booth? Q: Interest level in MK (N=62) Around ¼ of the people say [Very interested] Interested: 40% Neutral: 31% Very interested: 24% (Most of the people interested in MK are - Female/18-25 age)
  • 12. Q10 Please choose the activities that you liked the most (up to 3 choices) 45.2 24.2 19.4 19.4 16.1 14.5 12.9 11.3 8.1 6.5 6.5 4.8 4.8 3.2 3.2 1.6 37.9 27.6 27.6 10.3 20.7 10.3 10.3 10.3 10.3 3.4 10.3 3.4 3.4 3.4 3.4 51.5 21.2 12.1 27.3 12.1 18.2 15.2 12.1 6.1 9.1 3.0 6.1 6.1 3.0 3.0 3.0 0.0 10.0 20.0 30.0 40.0 50.0 60.0 Doraemon J & V music show Shirotori Odori Ikebana elfin' - Japanese idol Hello-Kitty show Drum Taiko Crayon Shin- chan Kiryu Yagibushi Yoshakoi SGO48 Hải Triều Awa Odori Shamisen Not join any activity Phương Nhi iCreations band TOTAL Male Female Q: Interested events (N=62) The majority say they are interested in [Doraemon show] Doraemon show: 45% (Male: Music Show, Odori, Female: Music Show, Hello-Kitty)
  • 13. 93.5 89.7 97.0 6.5 10.3 3.0 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0 TOTAL Male Female Yes No Q11 Did you eat the food at the festival? Q13 Would you like to join the festival next year? 74.2 79.3 69.7 25.8 20.7 30.3 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 TOTAL Male Female Definitely join May join May be, may be not May not join Definitely not join Q: Next time participation intention (N=62) All of the people say they will participate Definitely participate: 74% (Male is relatively high) Q: Food & Drinks (N=62) Almost all used Food & Drinks I ate foods at the festival: 94% (Female is relatively high)
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