Classy Steakhouse

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Description
In the argument above, the president of Classy steakhouse arrives at a decision to go ahead with opening of the new Classy Steakhouse restaurant in the busy Downtown…
Transcript
In the argument above, the president of Classy steakhouse arrives at a decision to go ahead with opening of the new Classy Steakhouse restaurant in the busy Downtown Centre. In his support, the president suggests that the failure of other restaurants in the Downtown Centre are not indicative of whether the new Classy Steakhouse restaurant will face similar challenges. Furthermore, the president uses the fact that Centre Cafe has existed in Downtown center for almost three decades, as an example to state that Downtown Centre is very suitable location. The president also points out to the report from the national agency that shows a rise in the frequency of business executives eating out as a positive sign for the new Classy Steakhouse restaurant being very successful at that location. While the fact that increasing frequency of business executives eating out seems very attractive, the decision seems to be resting on a series of faulty assumptions. First, the president assumes that the closure of the burger joint and the Chinese restaurant does not draw a doubt on the suitability of Downtown Centre as a potential location for the new Classy Steakhouse restaurant. While the two restaurants cater to a different type of food choice than the Steakouse restaurant, there is no evidence that the same reasons, causing the closure of the two restaurants, might not affect the new Classy Steakhouse restaurant. In addition, the president assumes Centre Cafe at Downtown Centre as an appropriate comparison to Classy steakhouse without stating any evidence of similarity between the two restaurants. For example, the Centre Cafe could be serving a different cuisine altogether. Even if the two restaurants are serving the same cuisine, Centre Cafe could have a different operating model; like a self service food joint as against a restaurant where customers need to be serviced. Business executives might find a self service food joint much quicker and easier in the busy Downtown Centre. Finally, in stating that the increasing trend in business executives eating out will help Classy Steakhouse to establish itself as a successful restaurant in Downtown Centre, the president implies that these business executives will be also be frequently eating at Classy Steakhouse. However, this notion depends on the assumption that most of the restaurants or food joints, that these business executives eat at, are located at Downtown Centre. It is not also evident from the argument above that the food Classy Steakhouse has on its menu is the type of food business executives prefer eating out. To make a convincing case that a new Classy Steakhouse restaurant at the Downtown Centre will be a successful venture, the president should aim to strengthen the argument by providing more concrete evidence. First, the reasons for closure of the two restaurants should be evaluated to evidence that these reasons do not affect Classy Steakhouse. The president should draw striking comparisons between Centre Cafe and Classy steakhouse and also provide evidence that Classy Steakhouse has a similar operating model as Centre Café. The president should also cite research that suggests that the increased trend of business executives eat out represents data specifically for restaurants or food joints located at Downtown Centre. A new Classy Steakhouse restaurant might be a great idea, but the evidence that Downtown Centre should be chosen as the location is unconvincing.
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