How Online Marketers In Nairobi Create A Winning Marketing Strategy

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How Online Marketers in Nairobi Create a Winning Marketing Strategy How will you maintain/grow your business? What actions will you put in place  to keep your…
How Online Marketers in Nairobi Create a Winning Marketing Strategy How will you maintain/grow your business? What actions will you put in place  to keep your business on track? In short, what internet marketing strategy will  you choose for your online business in Nairobi?  Like the majority of entrepreneurs in ​Nairobi​, your main concern is to find new  customers to live from your business. Loyalty is also at the heart of the  actions you need to put in place. As for the competition, it is sometimes a  source of anxiety …  In spite of these more than legitimate concerns, maybe you are afraid of  making the necessary investments to reach your goals … It is a mistake,  because the inaction of today, can put in danger your activity to longer term.  To help you get started, here are 8 simple tips to help you create your  marketing strategy.  Table of Contents  Set a budget for your web marketing  strategy  As we have seen above, attracting new customers and building loyalty are  your main concerns. How much money should be spent on this goal? What  budget to allocate to your marketing strategy?  Whenever you plan to invest in your web marketing strategy, consider the  return on investment. At the same time allow yourself to test and cheat  sometimes.  The most important thing is not to close the door on novelties! New tools, new  methods are coming out regularly and you have to look for what is best for  your business.  Have a simple and effective website  Your website is an essential part of your ​digital marketing strategy.​ It is the  point of entry through which it is easiest to contact you and find out what you  are doing.  Perhaps you will think that I preach for my parish :-), but make your website a  priority! Whether you need to create it or update it, do not put it aside.  Regularly visit your website with the following points in mind:  1. Useful information to contact you must be visible and complete. ​Do not  settle for the contact page or the relevant page, this information must  be legible on all pages of your site.  2. Design an attractive interface and easy to use. ​Invest in a modern and  attractive site with simple navigation. Your website represents you on  the web and must give a professional image.  3. Use the right keywords. ​When writing your content, include keywords  that your target might use when searching for your products or services.  4. Ensure your content regularly updated. I​ t must remain relevant to the  people who visit your site. Developing an editorial calendar will help you  keep pace and stick as close as possible to events in your industry and  your business (parties, promotions, birthdays, product launches, …)  5. Monitor your statistics.​ Pay particular attention to the following  information:  ● where do your visitors come from?  ● how they found you,  ● what they do when they are on your site.  ● This will allow you to stick to the expectations of your visitors, to  improve the user experience by updating your navigation and your  content  Have a responsive website  More and more Internet users use smartphones and tablets to browse the  internet, so your site must be adapted to these media. As from September last  year, Google uses a m ​ obile-first index​ in producing results. That means you  need to have a mobile-ready version.  So depending on the type of users who visit your business, it’s smart to have a  responsive website that looks great on both mobile and desktop.  READ ALSO  ● What does digital marketing include?  ● How Does SEO and Social Media Work Together?  ● Top 5 Changes in Digital Marketing for Kenyans  Data is your friend  ● Look in your a ​ nalytics ​which users visit your site and which pages they  at stop the most?  ● Build, taking into account your observations, a specific site for mobile  screens. If useful, you can develop a site dedicated only to mobile users,  lighter than the classic version, with fewer pages.  ● Make calls to action and buttons readable, even on small screens.  Manage negative reviews  Online comments play a central role in whether or not your prospects are  buying. Close to word of mouth, consumers place importance on testimonials  and comments.  According to a study of 29,000 consumers in 58 countries, 70% of consumers  trust online reviews, making it an attractive promotional tool.  Given this information, an entrepreneur needs to set up processes that track  and respond to comments left by users. Before s ​ etting up your strategy​ for  dealing with comments and testimonials, here are some things you should be  aware of:  ● Treat your clients!​ The best way to avoid negative comments is to  satisfy your customers best and if not, to deal with any possible  dissatisfaction as soon as possible.  ● Set up a schedule​ that allows you to regularly follow the sites on which  you may have comments. Set up a process that will allow you to  respond to critics  ● Stay positive! I​ t’s difficult, often a critic touches us personally, even if it  is done against our company, we put so much of us. When you write  your answer, stay professional and hitch to solve the problem  ● Encourage the opinions of happy customers! Y ​ es, it’s simple, but having  many more positive comments decreases the impact of negative  comments.  Create an engaging presence on social  networks  In general, people spend a lot of time on social networks! No doubt it is the  case of your target. Internet users do not only go there to interact with friends  and family but also to interact with companies and brands that interest them.  This is an opportunity you must seize!  Do you want to improve your social media presence in 2020? Here are some  ideas:  ● Determine the social media that works best for you and your business.  Facebook and Twitter are platforms that already allow you to reach a  large number of potential customers, promote your services and  interact with your ideal client. Other networks allow you to communicate  differently, for example, Pinterest is ideal if your offer is very visual.  Take a look at what is happening on different social networks and see  whoever speaks to you the most before making your choice!  ● Create your editorial calendar.​ If you create pages and profiles for your  company, it is imperative to be present regularly and not to let your  profiles die. People who follow you on social networks expect relevant  information and regular updates from you. To maintain a constant flow  of updates, an editorial calendar can help you  ● Respond quickly to the questions you are asked​. The social networks  on which you decide to be present are somehow an appendix of your  website. You must be as responsive on your networks, as on your site,  or with your emails when it comes to meeting your prospects.  Use the tools that allow you to plan and  automate  Do not miss the range of tools at your disposal to automate certain processes  of your activity: publish on social networks, manage your appointments,  schedule the publication of your blog articles, auto-responders, …  Use the results of your analysis tools to  drive your strategy  Many entrepreneurs in Nairobi do not bother to put tools in place to track the  results of their actions. In this case, how do you know if this is an action to be  repeated or forgotten? Do not make this mistake and make sure you put in  place relevant KPIs before starting your actions. 
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